Each year, data breaches continue to grow in size and scope – exposing consumers’ sensitive, personal information and businesses’ valuable data.
Against this backdrop, Allteks are supporting Data Privacy Day (January 28th 2020) which helps spread awareness about privacy and educates how to secure personal information, both in the workplace and at home.
FIVE WAYS TO HELP EMPLOYEES BE PRIVACY AWARE
Educating employees on the importance and impact of both protecting consumer and colleagues’ information and the role they play in keeping it safe, can have a very positive effect on your business and it’s clients. But how do you implement data protection policies within your organisation?
- Help employees manage their individual privacy. Encourage employees to update their personal account privacy settings by visiting Update Your Privacy Settings on staysafeonline.org
- Host a “lunch and learn.” Invite experts to talk to employees about why privacy matters. Engage staff by asking them to consider how privacy and data security applies to the work they do on a daily basis, regardless of the department.
- Give Back. Talk to young people about why privacy matters. Organise a company-wide volunteer day with local schools to teach students about privacy and online safety. Use these easy-to-follow tips to help you get started.
- Have fun while learning. Organise a scavenger hunt, competition or game that helps employees learn about the importance of privacy. Recognise and reward employees for being #PrivacyAware.
PROTECTING THE CONNECTED HOME
Most households now run networks of devices linked to the internet including computers, gaming systems, household assistants, home robots, TVs, tablets, smartphones and wearables.
These devices make it easier to connect to the world around you. Still, they can also track your personal information, including your contacts, photos, videos, location and health and financial data
- Approximately 29 billion connected devices are forecasted to be in use by 2022, of which around 18 billion will be related to IoT
- The use of connected, smart home devices is expected to increase from 33.2 per cent in 2019 to 53.9 per cent by 2023
- The number of smart homes is expected to hit 28 per cent of total households by 2021.
- While 85 per cent of enterprises are in the process of or intend to deploy IoT devices, only 10 per cent feel confident that they could secure those devices against security threats, according to AT&T’s Cybersecurity Insights Report.
- Recent events also have changed the way manufacturers think about collecting data. In Jabil’s 2018 Connected Home and Building Technology Trends Survey, 69 per cent of solution providers surveyed noted that the recent focus on data privacy, including the scandal at Cambridge Analytica, has made them rethink their plans to collect and use data from smart devices.
RETAIL AND YOUR DATA
E-commerce is a thriving industry that provides great convenience for consumers. It is, however, an environment ripe for cybercrime with millions of consumers’ banking information, addresses and browsing preferences and data potentially available. Online shoppers must be careful by protecting their personal data and ensure they are doing business over secure networks.
- A majority of consumers are willing to walk away from a business entirely if it suffers a data breach, with retailers most at risk: 62 per cent of people said they would no longer do business with a retailer that had experienced a data breach
- More than 70 per cent of consumers are unaware of the tools they can use to control or limit the usage of their personal data.
- Nearly one-third of consumers do not know that many of the “free” online services they use are paid for via targeted advertising made possible by the tracking and collecting of their personal data.
- Close to 77 per cent would like more transparency on the ads being targeted to them based on the personal data the internet companies collect.
- A Cyber Security Survey found that about four in 10 consumers use free Wi-Fi at least once a month.
PRIVACY IS GOOD FOR BUSINESS
General Data Protection Regulation (GDPR) has made privacy a top priority for businesses in 2018 and 2019.